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About us

Three Pencils help you grow your business through better-looking branding, printing, and packaging.

Bad branding breaks our heart. Smart branding makes us happy.

 

Imagine if you had designers on your side who:

 

  • do the research and take time to truly understand your brand and target market

  • collaborate so you can be the proud parents of a brand that’s an absolute reflection of who you are and what you want to be known for

  • consider all your brand’s touchpoints for a congruent and consistent look and feel

  • create a custom solution that looks great and actually works

  • draw on years of knowledge and skill to create a brand that is simple, functional, and stands the test of time.

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Helna Upfold

I have over 20 years of graphic design experience and have worked for agencies in Cape Town and London before moving to New Zealand where I spent 10years designing for the health industry. My main expertise lies in FMCG and packaging.

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​I also know my way around a design brief and have extensive experience in print, packaging, photography, social media content, trade content, in-store and retail POS, and web campaigns.

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Ela Purnell

I am passionate about all things design & good design brings me great joy.

 

I've has been working in the design industry for over 25 years - starting life as a 3D designer, I quickly added extensive DTP training and 2D design to my skillset.

 

When it comes to design, I have found that good design principles are universal, and can be applied across all design disciplines & simple is best when it comes to

effective branding that will stand the test of time and help your business grow. 

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It's debatable whether cooking or eating is my next favourite thing, but it doesn't really matter - entertaining is my happy place.

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Three Pencils
Mellons Bay, Auckland, New Zealand
ela@threepencils.com

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